THE EMPOWERMENT PROCESS OF CHIROPRACTIC

THE EMPOWERMENT PROCESS OF CHIROPRACTIC

This bundle of goodies is so big we have broken it down into twelve sections … and some of them are still huge!

In this step of the practice pyramid you will learn absolute gems in business management, financial management, practice marketing and practice quality self assessment.

Do you recognise yourself here? You're not alone!

The biggest challenge that private chiropractic practice had for me was an information problem. I needed answers to the questions of what would work for me in building and maintaining a practice. Powerful Practices has proved to be the missing link for me. This team has provided the ways the whys and the wherefores of the business side of chiropractic and also the 'I care about you' side of chiropractic. Dr Paul A Stuchbery, Melbourne, Australia

Index for Empowerment

BUSINESS MANAGEMENT

FINANCIAL MANAGEMENT

WEALTH CREATION

PATIENT REACTIVATION

YOUR PERSONAL LIFE STATUS REVIEW

CLINIC QUALITY AUDIT

PATIENT HEALTH SERVICES QUESTIONNAIRE

MEDIA RESOURCE INFORMATION KIT

RADIO INTERVIEW

INTERNAL PRACTICE MARKETING

EXTERNAL PRACTICE MARKETING

BOOKLIST

Do you like what you see so far? Why not take advantage of the FREE FEATURE ARTICLES or ORDER THIS MODULE NOW (or any other module) by going to the ONLINE STORE.



	1. BUSINESS MANAGEMENT WOW! What isn't in this powerful module? Frankly, it contains a surprising potpourri of concepts and details that can challenge your paradigm of chiropractic as a business. Topics covered 10 Steps to Chiropractic Success Short Course In Human Relations Winners Take Responsibility Before You Cut Prices Look! People, Products, Profits Powerful Thoughts Ten Tips To Help You Manage Your Time The Happy Assistant The Four D's The Consumer Jones' Laws The Chiropractic Explosion Effective Business Planning

2. FINANCIAL MANAGEMENT

Do you prepare and adhere to personal and professional budgets each year? Or can you identify with this true story?

I was a very good chiropractor and a terrific adjuster but I had no business sense. The stresses in my financial life (you know the old story; Income: $210,000, Expenditure: $235,000) led to over six months of restless and interrupted sleep. My self-esteem was at its lowest point. The lines that I've since heard John quote: "Fear immobilizes you", could not have rung truer for me at that time. Dr Michael Schwager, NSW, Australia

Can you pass the sleep test? If you can't you're over-leveraged!

Topics covered

Are You Financially Prepared
Personal Budget Worksheet
State of Financial Position
Details of Property
Cash Flow
Quarterly Budgeted Cash Flow
Personal Cash Flow Statement
Refinance Proposal Questionnaire



	3. WEALTH CREATION Successful Chiropractic practice can create an excellent cash flow, but poor planning and management can leave you way behind where you started. Remember, at age 65, 93% of professionals will be on a form of Social Security. It's imperative that you act now to create your long-term wealth, so you end up in the 7% of professionals who are independently well-off in retirement. Explore how you can invest in income-producing assets as opposed to depreciating, income-eating liabilities. Topics covered Your Financial Master Plan Creating Wealth Land Negative Gearing The Stockmarket Stockmarket Investing by the Children from St. Agnes Elementary School 10 Questions You Should Ask About a Company's Annual Report Inflation - What Does It Mean? Money Perceptions & Simple Reality Wealth Creation Through Saving Booklist



	4. PATIENT REACTIVATION So … you have 10,000 inactive files in the storeroom! Is it unreasonable to expect to reactivate only 1% of these people (100 patients!) in the next few months? Our statistics show that 18% of inactive patients spontaneously reactivate. What about the other 82% ? We have a phone script that can reactivate 40% of your inactive patient files. Topics covered Sample Letter to Inactive Clinic Patients Patient Recall Card Patient Recall Statistics & Comments Patient Recall Statistics & Comments Table Newsletter Recall Letter



	5. YOUR PERSONAL LIFE STATUS REVIEW How long is it since you've done a status review of your practice and life? Our well-researched and proven PERSONAL LIFE STATUS REVIEW has assisted many, many people to re-align their mission, purpose, and destiny. Topics covered Your Personal Life Status Review 11 comprehensive, far-reaching self-assessment questions that will make you think and will identify your strengths and weaknesses. You will be asked to re-kindle the feelings of past achievements and successes and list your goals and desires for the next five years. This will set the stage for the goal-setting tasks that will come later, in the even more in-depth Thriving module .



	6. CLINIC QUALITY AUDIT What about your clinic's décor, ambience, and equipment? Have you ever audited these? That's what our CLINIC QUALITY AUDIT is all about! Everyone who has ever used this highly-detailed, user-friendly tool has come away surprised at how they look and how they perform! Topics covered Your Clinic Quality Audit 15 tabled pages specifically covering every part of your chiropractic clinic, reviewing quality, quantity, condition, repair/replacement needs, and action steps. This is your 'ready-reckoner' which spring-boards you into action!



	7. PATIENT HEALTH SERVICES QUESTIONNAIRE If you're not regularly surveying your patients to find out if they are happy and they perceive that you are providing first-class service, then you could be making a big mistake. Patient feedback is imperative not only in growing your practice but in maintaining it. Patients will constantly refer when you exceed their expectations. Remember, promise a lot, and deliver more, and your patients will never be disappointed. Topics covered Questionnaires Summary Patient Health services Questionnaire Patient Services System Feedback Form Communicating Chiropractic Practice Patient Surveys Rate Your Health Rate Yor Diet Rate Your Fitness



	8. MEDIA RESOURCE INFORMATION KIT This easy-to-use, quick-reference guide to chiropractic world-wide covers in a 'nutshell' approach the questions and answers to the most common topics raised in media interviews. Extensively-referenced answers to questions on education, research, safety and practice can enable an articulate, focused response that will satisfy the most aggressive interviewer. Don't get 'caught on the hop'… use this tool! Topic covered Media Resource Information (19 referenced pages on chiropractic education, research and safety issues )



	9. RADIO INTERVIEW Read the transcripts of a successful radio interview that Dr Hinwood conducted on Australia's biggest radio news network, using the Powerful Practices Media Resource Kit as his "ready reckoner". Topic covered A Radio Interview - Article / Transcript



	10. INTERNAL PRACTICE MARKETING ALL the templates you need to market your practice to your existing patient base are here. Referral is the key. Our low-key in-house proven marketing approach results in a high retention and referral rate. Learn how to harness your patients' energy and enthusiasm as an effective marketing arm of your practice. Topics covered Top Actions to Increase Patient Numbers Handbook of Ideas for Increasing Practice Success The Greatest Compliment….. Referrals - Thank You Thank You For Your Referrals National Survey of the Australian Population Our Patients Speak Testimonial Books Special Gift Voucher (1) Special Gift Voucher (2) Complimentary Chiropractic Consultation (1) Complimentary Chiropractic Consultation (2) Christmas Thank You Voucher Asthma Week Voucher Father's Day Voucher Birthday Card Sample - Practice Promotion Cards Twelve Tips For Christmas Marketing Letter…... A Message To Patients Sample Newsletter (1) Sample Newsletter (2) Clinic Newsletter Quotation Patient Success Story Competition Patient Success Story Form Patient Success Story Winners Healthy Spine Award Special Reduced Fees for Children Patient Appreciation Letter Patient Appreciation Day Chiropractic For Mother's Day Notice Valentine's Day Notice Free Kids Clinic Notice Chiropractic for Kids A Professional Announcement - New Chiropractor We are Moving ! Relocating Letter Introduction Letter from New Chiropractors to Practice Patient CHW - Video Case Slick Practice Marketing Activity Report for the Month of ………………..



	11. EXTERNAL PRACTICE MARKETING Find out why you DON'T need to spend 10% or more of your hard-earned gross in marketing. It COSTS far more to attract a brand-new patient than it does to educate and excite someone who has already walked through your door. Learn the most effective and low-cost way to attract quality new patients to your practice. Topics covered Special Event/Project Planning The Most Successful Ad in History Advert - Do You Have Pain? We'd Like to Help? Advert - Complimentary Spinal Check - Shoulder, Arm & Hand Pain Advert - Complimentary Spinal Check - Arthritis Advert - Complimentary Spinal Check - Asthma Advert - Complimentary Spinal Check - Back Pain Advert - Complimentary Spinal Check - Migraine Advert - Complimentary Spinal Check - Sciatica A Professional Announcement - New Chiropractor New Chiropractic Centre - To The Office Manager To The Office Manager - Free Spinal Care Seminars To The Office Manager - Complimentary Spinal Care Seminar To The Personal Manager - Work Related Injuries Free Spinal Screening - Clinic Promotion Free Spinal Examination - Combined Regional Clinic's Promotion Sample Letter to Schools, Community Groups - Wellness Workshops Sample Letter to Schools - Kids Clinic Sample Letter to Schools - Kids Clinic Thank You Sample Letter to Accommodation - Care for Guests How to Meet Your Local Medical Doctors Sample Letter Prior to Meeting Medical Doctors Sample Letter to Medical Doctors - Re Chiropractic The Big Mall Spinal Screening Overview The Big Mall Spinal Screening Checklist The Big Mall Spinal Screening Team Roster The Big Mall Spinal Screening Chiropractic Stress Survey The Big Mall Spinal Screening Chiropractic List Practice Marketing Activity Report for the Month of …..



	12. BOOKLIST Our suggested book list will enable you to connect with a huge resource of collective thoughts and ideas from timeless classics. You will be able to immediately read a brief review of your book choice and you will be able to order online right now.